The Ultimate Guide to TikTok Post Sizes & Image Dimensions (2025)
TikTok is one of the fastest-growing social media platforms, and with its emphasis on short-form video content, it’s crucial to understand how to optimize your images and posts to make them stand out. Whether you’re creating profile pictures, posting content to your feed, or designing engaging thumbnails, understanding the correct TikTok post sizes and image dimensions is key to maintaining quality and ensuring your content looks its best.
In this blog post, we'll cover everything you need to know about TikTok image sizes, photo dimensions, and the ideal specs for posts, profile photos, and feed content. Let’s dive in!
1. What is the Ideal TikTok Post Size?
TikTok posts primarily consist of vertical video content, but static images can be added in specific formats like cover photos and thumbnails. To ensure your content looks sharp and professional, you’ll need to follow the right dimensions and specs.
TikTok Video Post Dimensions
TikTok videos are designed to be viewed vertically, filling the entire screen of a smartphone. The standard resolution for a TikTok post should match the vertical dimensions for a mobile device.
Ideal TikTok Post Size for Videos: 1080 x 1920 pixels
Aspect Ratio: 9:16
This size ensures that your video takes up the full screen, providing an immersive experience for viewers. Using the recommended 9:16 aspect ratio will prevent black bars or cropping from appearing around your content.
TikTok Photo Post Dimensions
Although TikTok focuses on video content, you can include static images within your videos or use them as cover photos. The key is to maintain high resolution so your images don’t appear blurry or pixelated.
Best TikTok Image Size: 1080 x 1920 pixels (same as videos)
Aspect Ratio: 9:16
Whether you’re posting a photo as a part of a video or as a separate image-based post, sticking to 1080 x 1920 pixels will maintain the quality and ensure the image fills the screen.
2. TikTok Profile Photo Dimensions
Your TikTok profile picture is the face of your account and the first impression many people get when visiting your page. It appears as a small, circular icon on both your profile and next to your username on posts.
TikTok Profile Photo Size: 200 x 200 pixels
Aspect Ratio: 1:1
To ensure the best quality, upload a profile picture at least 200 x 200 pixels in size. Keep in mind that the profile image is displayed as a circle, so avoid placing important details near the edges of your image.
3. TikTok Thumbnail and Cover Photo Dimensions
When you upload a video to TikTok, you can choose a thumbnail or cover photo that will represent your video on your profile and in search results. Choosing the right cover photo can attract more views and engagement.
TikTok Thumbnail Size: 1080 x 1920 pixels
Aspect Ratio: 9:16
Stick to the same dimensions as your video content to ensure your cover photo looks cohesive and sharp across your profile.
4. TikTok Feed Image Size
TikTok videos that appear on the For You Page (FYP) or in the Following feed are displayed as vertical content. Ensuring your content is optimized for this view helps maximize engagement.
Best TikTok Feed Image Size: 1080 x 1920 pixels
Aspect Ratio: 9:16
This size is the industry standard for vertical content and will help your video fit perfectly on the screen without distortion.
5. Best Image Size for TikTok Ads
TikTok ads can appear in various formats, including in-feed ads and promoted content. Like organic posts, your TikTok ad images and videos should adhere to specific dimensions for maximum impact.
In-Feed TikTok Ads
Best Image Size for TikTok Ads: 1080 x 1920 pixels
Aspect Ratio: 9:16
Using high-resolution images ensures that your ads look professional and clear on users’ feeds. Since ads are a part of the feed, following these dimensions will make your ad feel more native and less intrusive.
6. TikTok Icon Size
If you’re designing icons or graphics to be used in TikTok content, such as highlight icons or in-app stickers, make sure they are optimized for the platform.
Best TikTok Icon Size: 120 x 120 pixels or larger for clear and sharp images on all devices.
7. TikTok Image Specifications
When uploading images or videos to TikTok, follow these specifications to ensure the best quality:
Image Format: JPEG or PNG
Video Format: MP4 or MOV
Maximum File Size: 500MB for videos and 20MB for images.
For ads or videos longer than 60 seconds, try to compress your file without sacrificing too much quality to keep within TikTok's size limits.
8. Best Practices for TikTok Image and Video Sizes
To ensure your TikTok content looks its best, follow these key tips:
1. Use Vertical Video
TikTok is optimized for vertical video, so always shoot and edit your videos in 9:16 aspect ratio to fill the screen properly.
2. Maintain High Resolution
Whether you’re posting photos or videos, make sure they’re at least 1080 x 1920 pixels to avoid pixelation. Blurry or low-resolution content can hurt your engagement.
3. Avoid Large File Sizes
Although high resolution is important, large files can take longer to load, leading to a poor user experience. Stick to TikTok’s size guidelines for optimal performance.
4. Test Your Thumbnails
Your video’s thumbnail is what users will see first, so choose an image that grabs attention. It should be clear, relevant, and entice viewers to click on your video.
5. Use Simple Profile Pictures
For your profile picture, choose an image that is easily recognizable when displayed as a small circle. Avoid overly detailed images, and keep your branding or personal identity front and center.
9. TikTok Page Image Sizes
If you’re designing a full-page image for your TikTok profile background or a custom banner, follow these recommended specs:
Best Image Size for TikTok Page Banners: 1500 x 500 pixels for optimal display on all devices.
Keep your design simple and avoid text or small details, as these might be lost in the background or cropped on certain devices.
Understanding the correct TikTok post sizes and image dimensions is essential for creating engaging, professional content that stands out on the platform. Whether you're posting a video, updating your profile picture, or creating eye-catching thumbnails, sticking to the recommended dimensions will help you avoid cropping or quality loss.
By using the ideal TikTok image sizes outlined in this guide, you can optimize your content for higher engagement, better visibility on the For You Page, and an overall more polished look for your account. Make sure to follow best practices and keep your content resolution high for the best results on TikTok in 2025!
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