The Ultimate Guide to Facebook Post and Image Sizes in 2025
In 2025, creating visually engaging content on Facebook requires knowing the ideal image sizes. Whether you're managing a business page or enhancing your personal profile, having properly sized images ensures your posts stand out and display correctly across all devices. Here’s the ultimate guide to Facebook post dimensions, photo sizes for Facebook posts, and more!
Overview :
We use Canva (Non Sponsored) for these Pixel dimensions to help ease the process of formatting our posts.
Profile Picture:
170 x 170 pixels (desktop)
128 x 128 pixels (smartphones)
Recommended file formats: JPG or PNG
Group Cover Photo:
1640px x 856px (1.91:1 ratio)
Cropping will occur depending on the device used
Event Photo:
1200px x 628px (2:1 ratio)
Shared Link Photos:
Minimum image dimensions: 600×315 pixels (for link page posts with larger images)
If smaller, the image will still display but at a reduced size
Recommended File Formats:
JPG (sRGB) for fast load speeds
PNG for high-resolution images, especially those with text or logos
Additional Tips:
Upload images in PNG format if they feature text or logos
Keep PNG file sizes below 1MB to avoid pixelation
Use Facebook’s recommended dimensions to ensure optimal display across devices
We can also help with uploading Hero Videos and Content for your website.
1. Facebook Profile Picture Dimensions
Your Facebook profile picture is the first impression users will see. It displays at 170 x 170 pixels on desktops, but ensure it’s at least 400 x 400 pixels for clarity when viewed in larger formats. For optimal results, use a square image with a size of 1:1 ratio to avoid cropping.
Ideal Facebook Profile Picture Size:
170 x 170 pixels (displays on desktop)
128 x 128 pixels (on mobile)
2. Facebook Cover Photo Dimensions
Your cover photo is a large banner image at the top of your Facebook page or profile. For a high-quality cover image that looks great on all devices, use the following dimensions.
Best Facebook Cover Photo Size:
820 x 312 pixels (on desktop)
640 x 360 pixels (on mobile)
3. Facebook Post Image Size for the Feed
For maximum engagement in your feed posts, it’s essential to use the correct Facebook feed image size. Whether you're posting photos, graphics, or promotional content, use images that are clear and well-proportioned.
Ideal Facebook Post Image Size:
1200 x 630 pixels (for a shared link)
1080 x 1080 pixels (for a square photo)
1200 x 1200 pixels (for a large square photo)
Ensure the aspect ratio is between 9:16 to 16:9 to avoid cropping or distortion in the feed.
4. Facebook Stories Image Dimensions
Facebook Stories offer a great way to engage your audience with temporary content. To make your images and videos look perfect in Stories, use a vertical aspect ratio.
Facebook Stories Dimensions:
1080 x 1920 pixels
9:16 aspect ratio
5. Facebook Event Cover Photo Size
When creating an event on Facebook, you need a cover photo that fits well on both desktop and mobile views. Make sure your event cover image is visually appealing and easy to understand.
Best Event Cover Photo Size for Facebook:
1200 x 628 pixels
6. Facebook Ad Image Sizes
If you’re running Facebook Ads, using the correct image sizes is crucial to ensure your ad appears crisp and clear. Below are the recommended sizes for the different ad formats:
Single Image Ads: 1200 x 628 pixels (aspect ratio 1.91:1)
Carousel Ads: 1080 x 1080 pixels
Video Ads: 1080 x 1080 pixels (for square videos) or 1200 x 628 pixels (for landscape videos)
7. Facebook Page Image Sizes
To maintain a professional look on your business page, you’ll need to get your images sized just right. This includes both the profile picture and the cover photo for your page.
Facebook Page Profile Picture Size:
170 x 170 pixels (on desktop)
128 x 128 pixels (on mobile)
Facebook Page Cover Photo Size:
820 x 312 pixels (on desktop)
640 x 360 pixels (on mobile)
8. Best Practices for Facebook Image Sizes
When creating content for Facebook, there are a few best practices to keep in mind:
Resolution: Always use high-resolution images to prevent pixelation, even when resized by Facebook.
Aspect Ratio: Stick to aspect ratios like 1:1 for square images and 9:16 for vertical images to avoid cropping.
File Formats: Use PNG for graphics and JPEG for photos to preserve the best quality while keeping file sizes manageable.
Understanding the right Facebook image sizes is crucial to making sure your posts look professional and engage your audience. Whether it’s for your personal profile, business page, or advertising campaigns, optimizing your images for the platform will enhance your presence and drive better results. Bookmark this guide for future reference and stay up-to-date with the ever-evolving world of Facebook image specs.
By using the correct Facebook post image size, you’ll ensure that your content is always shown at its best, no matter what device or platform your audience is using. Implement these Facebook image dimensions into your strategy and see your engagement soar!
For more information on how we can help your social media management and engagement
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