How to Grant Contributor Access to Google Ads for Weezle Marketing

We do not own the rights to any of these images, used for educational purposes only

Google Ads is an essential tool for businesses and marketers looking to create targeted advertising campaigns that drive traffic, generate leads, and boost sales. If you have a marketing consultant, team member, or external partner like Austin, whose email is austin@weezle.com, working with you on advertising efforts, granting them access to your Google Ads account is a key step in fostering collaboration.

This blog will provide a detailed guide on how to grant contributor access to Google Ads, explain the different access levels available, and outline best practices for managing users effectively. Whether you’re working with a freelancer, a digital agency, or an internal team member, this guide will help you navigate the process effortlessly.

Why Grant Access to Google Ads?

There are several reasons why you might need to share account access with someone like Austin:

1. Collaboration: Granting access allows Austin to manage campaigns, analyze performance, and make optimizations directly within the Google Ads platform.

2. Expert Assistance: If Austin is an external consultant or marketing expert, this enables him to implement strategies and troubleshoot issues without requiring constant involvement from your side.

3. Avoid Sharing Credentials: Instead of sharing your Google account credentials, Google Ads allows you to provide secure access through role-based permissions, ensuring that your account remains protected.

   
   

Understanding Google Ads Access Levels

Google Ads provides different levels of access to ensure users have the appropriate permissions to perform their tasks. When granting Austin access, you’ll need to decide which role suits his responsibilities. Here’s a breakdown of the available roles:

1. Admin Access: This is the highest level of access. Admins can manage every aspect of the account, including adding and removing users, editing billing information, and managing campaigns. Only assign this role to trusted individuals who need full control over the account.

2. Standard Access: This level allows users to create and edit campaigns, view reports, and make optimizations. However, they cannot manage billing or add/remove users. This is ideal for marketers who handle day-to-day account management.

3. Read-Only Access: This role is for users who only need to view campaign performance and data without making changes. It’s useful for stakeholders who want to monitor progress but do not need to manage campaigns.

4. Email-Only Access: This role is limited to receiving account-related notifications. It’s not suitable for users who need to work on campaigns.

5. Billing Access: Users with this role can manage billing settings and payment information but cannot view or manage campaigns.

For Weezle, Standard Access is likely the most appropriate choice if he needs to manage campaigns. If he is only analyzing performance and providing insights, Read-Only Access might be sufficient.

Prerequisites for Granting Access

Before granting access, ensure that:

1. You Have Admin Access: Only users with Admin access can add or edit account users.

2. Austin Has a Google Account: Verify that Austin’s email address (austin@weezle.com) is linked to a valid Google account. If not, he’ll need to create one before access can be granted.

3. You’re Logged Into the Correct Account: Double-check that you’re logged into the Google Ads account where access needs to be provided.

   
   

We do not own the rights to any of these images, used for educational purposes only

We do not own the rights to any of these images, used for educational purposes only

Step-by-Step Guide to Grant Access to Google Ads

Follow these steps to grant Austin contributor access to your Google Ads account:

Step 1: Log In to Google Ads

1. Go to the Google Ads website.

2. Log in using the Google account associated with the Ads account. If you manage multiple accounts, select the specific account where you want to grant access.

Step 2: Navigate to Account Access Settings

1. Once you’re in the Google Ads dashboard, click the Tools & Settings icon in the upper-right corner (it looks like a wrench).

2. Under the Setup column, select Access and Security. This will take you to the account access settings.

Step 3: Add a New User

1. In the Access and Security section, you’ll see a list of users who currently have access to the account. Click the blue + button to add a new user.

2. A pop-up form will appear, prompting you to enter the email address of the user you want to add.

Step 4: Enter Austin’s Email Address

1. In the email field, type austin@weezle.com.

2. Select the appropriate access level for Austin:

   • Choose Standard Access if Austin needs to create, edit, and manage campaigns.

   • Choose Read-Only Access if Austin only needs to view campaign performance and provide feedback.

Step 5: Send the Invitation

1. Once you’ve entered Austin’s email and selected the access level, click Send Invitation.

2. Google Ads will send an email invitation to austin@weezle.com, notifying him that he has been granted access to the account.

Step 6: Austin Accepts the Invitation

1. Austin will need to open the invitation email and click the link provided.

2. He’ll be prompted to log in with his Google account and accept the access invitation.

3. Once he accepts, he’ll have access to the account with the permissions you assigned.

Verifying and Managing Weezle's Access

After Austin has accepted the invitation, it’s important to confirm that he has been added successfully:

1. Return to the Access and Security section in Google Ads.

2. Check the list of users to ensure that austin@weezle.com is listed with the correct access level.

3. If necessary, you can edit his permissions by clicking the pencil icon next to his name.

Best Practices for Managing Users in Google Ads

Granting access to Google Ads comes with responsibilities. Here are some tips to manage users effectively and maintain account security:

1. Regularly Review User Access

Periodically review the list of users with access to your account. Remove any users who no longer need access, such as former employees or contractors.

2. Assign the Appropriate Role

Only grant the level of access necessary for the user to perform their tasks. Avoid giving Admin access to users unless absolutely required.

3. Monitor Campaign Activity

While Google Ads doesn’t provide detailed activity logs for individual users, regular reviews of campaign performance and changes can help you identify any unexpected actions.

4. Use Two-Factor Authentication

Enable two-factor authentication (2FA) for your Google account and encourage all users with access to do the same. This adds an extra layer of security to your account.

5. Communicate Expectations

Clearly communicate what tasks Austin is responsible for in the Google Ads account. Whether it’s campaign creation, performance monitoring, or reporting, setting expectations ensures clarity and accountability.

Common Issues and Troubleshooting

If you encounter any issues when granting access, here are some troubleshooting tips:

1. Austin Didn’t Receive the Invitation Email

• Verify that the correct email address (austin@weezle.com) was entered.

• Ask Austin to check his spam or junk folder.

• Resend the invitation if necessary.

2. Austin Can’t Access the Account

• Ensure that Austin has accepted the invitation and logged in with the correct Google account.

• Double-check the access level assigned to him in the Access and Security settings.

3. Unauthorized Changes

• If unexpected changes occur in your account, review the list of users and their access levels. Remove or adjust permissions as needed.

• Consider enabling account notifications to stay informed about changes in real time.

Benefits of Granting Contributor Access

Providing access to Google Ads can significantly enhance collaboration and efficiency. Here’s how:

1. Streamlined Workflow: Austin can work directly within the platform, reducing back-and-forth communication and manual sharing of reports.

2. Data-Driven Insights: With access to real-time campaign data, Austin can provide more accurate recommendations and optimizations.

3. Improved Security: Role-based permissions ensure that users only have access to the features they need, minimizing potential risks.

Granting contributor access to Google Ads is a straightforward yet powerful way to collaborate with team members and partners like Austin. By following the steps outlined in this guide and adhering to best practices, you can maintain control over your account while enabling others to contribute effectively. Whether managing campaigns, analyzing performance, or optimizing ad strategies, shared access to Google Ads fosters teamwork and drives better results.