How to Create a Shot List for a Short-Form Social Post - Weezle Marketing

Creating a compelling Instagram video that has the potential to go viral requires a well-thought-out shot list. Here’s a standard video shot list that you can adapt to your content style and theme:

Setting up the angles and Audio is key for great content - Ifblank.com

Make sure that you create this for all forms of content and check them off when you are shooting. Shooting content can become unorganized if you don't know what you are doing, so make sure you plan accordingly so you don't have to re-shoot your content and spend more time.

I always start with this when shooting content for clients. This format is how we have seen the most success.

1. Attention-Grabbing Opening Shot

Start with a visually striking scene or an intriguing hook to grab viewers' attention within the first few seconds. This could be a dramatic landscape, a close-up of an object, or an engaging action shot.

2. Introduction of the Main Subject

Introduce the key subject or character. A quick personal introduction or a fun fact about the subject can create a connection with the audience.

3. Dynamic Action Shots

Capture dynamic and engaging action shots that showcase movement. This could include activities like dancing, cooking, or any relevant action that fits your theme.

4. Close-Up Details

Use close-up shots to highlight interesting details, facial expressions, or textures. This adds depth and engages viewers by allowing them to see the finer aspects of your subject.

5. Engaging B-Roll

Incorporate B-roll footage that complements the main action. This could be related visuals, reactions from people, or scenes that enhance the narrative. Make it relevant to the story you're telling.

6. Testimonial or Reaction Shot

If applicable, include a short testimonial or reaction shot from someone involved. This personal touch can resonate with viewers and add credibility.

7. Before-and-After Comparisons

If relevant, show a quick before-and-after comparison. This is especially effective for transformation content, DIY projects, or product demos.

8. Call to Action

End with a strong call to action (CTA). Encourage viewers to like, share, or comment on the video. This can also include asking a question to prompt engagement.

9. Closing Shot

Finish with a memorable closing shot, such as a catchy tagline, slogan, or a stunning visual that leaves a lasting impression.

10. Bonus Content or Teaser

If your video is part of a series or you have upcoming content, include a teaser or a glimpse of what’s next to keep viewers wanting more.

Final Tips:

Keep It Short: Aim for a duration of 15-60 seconds to maintain viewer engagement.
Utilize Trendy Music: Incorporate popular or trending music to enhance the video’s appeal.
Optimize for Mobile: Ensure that your shots are framed and composed well for mobile viewing.
Edit for Impact: Use dynamic editing techniques, such as quick cuts, transitions, and effects, to keep the energy high.

By following this shot list and infusing your unique style, you'll create engaging Instagram videos that have the potential to go viral!

If you need content for your website or for your social media / Ads, schedule a call with us by visiting Weezle.com and talk to our CEO over at Talktoanerd.com.